There are many challenges the food and beverage industry is facing today. Even though the industry generated a revenue of $0.74 billion in 2022, “shrinkflation” has been a struggle for all manufacturers and consumers. If you’re not familiar with this term, it essentially means a reduced size for all food or drinks but at the same price. The reduction in sizes, while prices continue to increase, has more than half of the consumers worried. With high exchange rates and increasing costs for ingredients, transport, and packaging, “shrinkflation’ has also driven down profits for many businesses. If businesses want to continue…
Author: Clare Louise
In the highly competitive, fast-changing business environment of today, making a sale has become a lot more difficult than it was just 30 years ago. There are so many skills and tools to utilize and so many pitfalls to avoid on the way. Luckily, there are also a lot of tried-and-true techniques to help you, sales engagement being one of the most effective. Engaging a prospect to increase conversions isn’t anything new or groundbreaking. All the more surprising how many people in 2022 do not fully understand this concept or appreciate what it is capable of. Let us take a…
Based on research carried out in 2018, almost 94% of consumers will stop interacting with an online business if they have poor-quality graphic design on their website. Keeping that change in mind, businesses have to be more careful about their graphic design to keep virtual potential customers on board. To avoid loss to the company, here are some signs that mean you need to upgrade your design game. 1. Experiencing Significant Growth As a business, you might start small, and eventually move toward significant growth. Naturally, as you progress in the industry, you’ll have to make changes to your marketing…